Inside ororo Heated Apparel's Partnership with the United States Snowboard Racing Team
Winter racing sports don't leave much room for comfort. Between early morning training runs, long waits at the start gate, and hours spent on frozen slopes waiting for optimal course conditions, staying warm isn't a luxury for competitive snowboarders. That's exactly the gap ororo Heated Apparel has stepped in to fill as the official heated apparel partner of the United States Snowboard Racing Team (USSRT).
Why Snowboard Racing?
Snowboarding at the highest level can be unforgiving on the body. Athletes spend entire days on the hill: inspecting the course before a race, waiting through weather delays, standing at the top of a start gate in subzero wind chill, and cooling down after runs before they've had a chance to warm back up. Cold muscles are a real performance and injury risk in a sport built around explosive starts and high-speed turns.
What the Partnership Looks Like
Rather than treating the relationship as traditional sponsorship, ororo has leaned into product development shaped by real athlete feedback in the form of a true partnership. ororo's work with the Snowboard Racing Team follows the same philosophy: heated outerwear designed for the specific rhythm of race day, informed by athletes who are actually wearing it on snow.
ororo’s heated ski and snowboard outerwear, like its heated jackets built with waterproof, seam-sealed construction, reflect that input directly, combining active heating elements with the kind of technical, weatherproof design serious racers need.
ororo and USSRT
The USSRT partnership fits into a larger pattern for ororo aligning its brand with athletes who use the gear on a regular basis.
For fans, the partnership also opens the door to gear built and tested at a competitive level, giving everyday riders access to the same heated technology trusted by athletes representing the U.S. on the world stage.
About ororo Heated Apparel
Founded in Kansas City in 2015, ororo offers rechargeable heated apparel designed to keep you warm and comfortable without bulky layers, whether indoors or outdoors. With built-in heating elements, adjustable warmth settings, and small-sized batteries, our heated clothing and gear ensure you stay cozy and stylish in any environment. Trusted by over 3 million customers and backed by UL-certified batteries for safety, ororo is the most trusted heated apparel brand in the U.S.A.
