Our Mission

To empower everyone to challenge the climate with functional yet fashionable apparel.


We are a company specializing in heated apparel designed for all walks of life. Originating from the Midwest, we are very familiar with cold weather. In 2015, ORORO started with an idea of a jacket that can provide warmth on even the coldest days of the year. The idea formed into a product that can be your go-to jacket for almost any season - fall, winter, and spring - and doesn’t break the bank.

Just eight years after our start, we are proud to describe ourselves as the most trusted direct-to-customer heated apparel brand in the United States. With over 500,000 happy customers and thousands of raving reviews, it’s safe to say that our customers feel the same way.

At ORORO, we strive to make apparel you can depend on. Our goal is to provide timeless articles of heated outerwear with attention to quality, safety, and affordability. We work passionately to provide a catalogue of jackets, vests, fleece, and sweatshirts - all powered by UL-Certified rechargeable batteries. We want you to be fully satisfied with any item you purchase from OROROwear. We offer a 30-day money back guarantee alongside a 3-year warranty covering any heating elements of your purchase.

We live by our mission and aim to ensure warmth and comfortability when any of our products are in use. We want to open up new opportunities for you to enjoy the outdoors! The cold weather shouldn’t prevent anyone from spending time doing their favorite outdoor activities, whether it is hunting, tailgating, or simply walking your dog. We would love for you to share your experience with us; we deeply appreciate it and it helps us know we are succeeding in our mission!

Fun fact

Our brand name, ORORO (pronounced Oh ROAR oh), was influenced by the first name of the X-Men superhero, Storm. Storm is capable of controlling weather and adapting to extreme weather conditions. This falls in line with our company perfectly - never let the cold weather dictate our lives.

Let’s #challengetheclimate together!
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